SaaS · Creator Economy · Web App
Vibeo
A video platform where viewers watch and earn — and creators can finally see their whole business
- Role
- Product Designer
- Team
- Self-directed product design
- Timeline
- End-to-end product design · 2025
- Platforms
- Responsive Web
- 0
- Dashboard, whole story
- 0
- Sides served
- 0%
- Data made legible
subscribers, views, watch-time, earnings
viewers who watch, creators who earn
charts that answer, not just display
01 — Overview
Creators drown in their own analytics
Vibeo is a video platform built around a two-sided idea: viewers watch, engage and earn rewards; creators grow an audience and get paid for it. That only works if creators can actually see how they're doing — and most analytics dashboards bury the answer under twenty charts.
I designed the creator experience, and the centre of it is an overview that tells the whole story up top: subscribers, views, average watch-time and impressions, then earnings and top videos, then where the audience is coming from.
The problem
Creators want a straight answer — is this growing, and where's the money coming from — not a data dump they have to decode.
The goal
A dashboard that leads with the answer, and lets the curious dig deeper without punishing everyone else.
My role
End-to-end UX and UI for the creator side, plus the data-visualization system and components behind it.
02 — Approach
Make the numbers say something
Headline first
The four numbers that matter — subscribers, views, watch-time, impressions — sit at the top with their trend, before any chart.
Charts that answer questions
Every graph is tied to a question a creator actually asks: is my audience growing, which videos are working, where are they coming from.
Calm, confident, a little playful
A friendly violet system that feels modern without turning a serious tool into a toy.
03 — The case study
The full walkthrough
A few pieces of the case study below — the analytics overview, the deeper reporting, and the screens. The full deck lives on Behance.
04 — Reflection
What this one taught me
Data viz is editing, not decoration
The win wasn't prettier charts — it was deciding which numbers earned a spot up top and which ones could wait.
Design for the second look
A good dashboard answers the obvious question instantly and rewards the person who wants to dig. Both, not one.
Next
I'd test the overview with real creators and see whether the headline numbers are the ones they actually care about.
Want the full walkthrough — decisions, dead ends and all?